Amira’s Allure

Amira’s Allure is a space and service that promotes self expression, restoration, and renewal. It operates as a nail salon in North Hollywood run by Amira Pineda. 

brand identity, packaging

Serving people from all over the valley and Greater Los Angeles area, Amira’s Allure provides professional nail care and intricate nail art in a personable home studio space. As a small one-person operation, there was a need to establish an identity that would let people know of the quality, care, and comfort they could expect. The elements of the identity are meant to convey a sense of self-expression, artistry, and professionalism.

Instagram played a key role in gathering new business, so it was important to extend the brand across social media. The elements spread across new posts, stories, and highlights were able to to introduce and reinforce the brand.